The Lure somehow manages to seamlessly assemble a film equal parts hilarious, affecting, and grisly while trading and warping aesthetics and tones by the scene.
90
Village Voice
Odie Henderson
The film's messages are cleverly wrapped in Smoczynska's entertaining, original vision. It's sexy, fearless, fun, and unrepentantly nasty.
Crafted as a kaleidoscope of color and nightclub sparkle, The Lure's glitter does not distract from the fact that this is a technically confident and often quite accomplished piece of filmmaking, with a rare ability to dance intuitively between linear plotting and phantasmagoric fantasy.
Dare to peek under the scales of this wholly original and ominously enchanting nightmare, and you’ll find a simple story about the things that society forces a girl to give up if she wants to be part of our world.