Marla is forced to abandon her carefully structured life to embark on an epic journey to find her younger brother Charlie who has disappeared into the vast and wondrous animated world of Playmobil toys.
Playmobil: The Movie isn’t as funny as some of the direct-to-video Lego-related movies, either, and that’s very much the field it competes in, theatrical release or not. As children’s entertainment goes, this is a harmless distractor, but it’s also poorly conceived at every story turn, unable to even stick to a particular generic message to make up for its extremely basic humor.
Maybe it’s fitting Playmobil: The Movie is old-fashioned, stiff and only suitable for those between the ages of four and ten, but it sure isn’t much fun.
An attempt to do for the smiling, claw-handed Playmobil collective what “The Lego Movie” did for the humble plastic brick — but without that blockbuster’s dizzy, self-aware wit and visual invention — Lino DiSalvo’s hyperactive film never transcends its blatant product-flogging purpose.
Disappointingly, it is a borderline dopey, sentimental children’s adventure mostly without the wit and spark that converted grownups and kids to the Lego films.