onally similar to Autumn de Wilde’s sprightly (and critically lauded) “Emma,” the first-time filmmaker’s cheeky and original debut seems to have been the victim of some messy marketing. The final product is, yes, fun and contemporary, but also suffused with the deep longing of its heroine, Anne Elliot (Dakota Johnson, game as anyone to bridge seemingly disparate tones).

Persuasion is sufficiently bold and consistent with its flagrant liberties to get away with them. It also helps that the novel’s long-suffering protagonist, Anne Elliot, has been given irrepressible spirit and an irreverent sense of irony in Dakota Johnson’s incandescent performance.

This Persuasion chooses to wear its source material like a thin disposable skin, discarding many of the vital organs (brain, heart) and most ideas of subtlety as it goes. Austen may be immortal, but she's not inexhaustible; maybe it's time to tell another story and let her rest in peace.

The problem with "Persuasion" is it doesn't know what it wants to be. Is it a bold, revisionist take on Austen with progressive colorblind casting and cutesy contemporary slang? Or is it a sentimental period romance that wants to get its audience's hearts fluttering as they sigh over the pining glances shared between Johnson's Anne and Cosmo Jarvis' (an endearingly awkward bright spot in the film) Wentworth? The result is a half-assed attempt at both, which only makes it all the more insulting.

Jane Austen’s calm, subtle novel gets the Fleabag treatment in this smirking romcom; it has more wrong notes than an inebriated squadron of harpists, including everything but a last-minute rush in a barouche to Bath airport.