It’s endearing how this glorified haunted-house movie tries to reclaim all the old tools, and do so with a straight face and a PG-13 level of violence.

Given its double burden of being both a toy adaptation and a bloodless kiddie horror show, Ouija winds up being more fun that you might think, even if it's the sort of film you can't really take seriously for a second.

This silly but straight-faced supernatural thriller manages to elicit an occasional shudder in between cheap jolts and false scares, emerging as a feat of competent direction (by debuting helmer Stiles White) over derivative scripting (by White and writing partner Juliet Snowden).

The film is effectively scary, filled with plenty of jump moments and a few slow-burning scenes, but the scares aren’t enough to balance the poor writing and lack of imagination.

Cooke, a young Brit seen on TV’s “Bates Motel,” is strong as the diminutive brunette at the center of the interworldly fright-fest. Her charisma is almost enough to keep you from rolling your eyes at the script.