What's surprising is that the film has genuine laughs and smart-aleck asides that will keep even nonfans happy (although it helps if you at least like the genre).

It's lame, corny, Ed Woodishly amateurish -- all of which is as lovable as the big lug himself.

If you don't already know who Bruce Campbell is, it will set you searching for other Bruce Campbell films on the theory that they can't all be like this. Start with "Evil Dead II," is my advice. Not to forget "Bubba Ho-Tep." In fact, start with them before My Name Is Bruce, which is low midrange in the Master's oeuvre.

Campbell fans will get a kick out of it. The rest of the world will likely find this spoof a little too insular and indulgent.

While sporadically funny, the sophomoric My Name Is Bruce is no "Bubba Ho-Tep," the movie where Campbell unforgettably played Elvis Presley as a nursing home patient battling a mummy with the help of John F. Kennedy. But Campbell's fans can feel free to add a star or two.