It is a manic, hit and miss affair complete with slapstick antics and wisecracking one-liners.

Playmobil: The Movie isn’t as funny as some of the direct-to-video Lego-related movies, either, and that’s very much the field it competes in, theatrical release or not. As children’s entertainment goes, this is a harmless distractor, but it’s also poorly conceived at every story turn, unable to even stick to a particular generic message to make up for its extremely basic humor.

Maybe it’s fitting Playmobil: The Movie is old-fashioned, stiff and only suitable for those between the ages of four and ten, but it sure isn’t much fun.

An attempt to do for the smiling, claw-handed Playmobil collective what “The Lego Movie” did for the humble plastic brick — but without that blockbuster’s dizzy, self-aware wit and visual invention — Lino DiSalvo’s hyperactive film never transcends its blatant product-flogging purpose.

Disappointingly, it is a borderline dopey, sentimental children’s adventure mostly without the wit and spark that converted grownups and kids to the Lego films.