When the film reaches its logical end point, Refn just keeps pushing, and eventually lands on a sequence so jaw-dropping...that all you can do is howl or cheer.

Spectacular, gross and delicious (so unsavory it’s almost sweet), the film is more proof of Refn’s mastery of his trash aesthetic and more fun than anything this indulgent and empty-headed has any right to be.

While always an amusingly twisted ride, The Neon Demon is marred by pensive stares and monotone monologues about superficial desires that drag on, and on. Fortunately, Refn treasures shock value over all else, and his movie delivers on that promise with a depraved third act.

When Fanning is off screen, we are marooned in a fashion shoot in a hell of silliness. Yet her star quality gives The Neon Demon what substance it has, and Refn’s film-making has self-belief and panache. Take it or leave it.

There's little humour, and strip away the styling and what it has to say about fashion has been said a thousand times before. But there's a mesmerising strangeness to Refn's vision that can't be denied, and Fanning does an especially good job of portraying innocence lost in the belly of the fashion beast.